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Jim Romenesko
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Romenesko Misc. | Northwestern Media Management Center
While the 14- to 18-year-old participants in a Northwestern-sponsored study [PDF] describe time spent on YouTube or social networking and music downloading sites as a treat or time-out, they describe their online news experiences as stressful or a reminder of the world's dangers. "We found teens are unlikely to follow serious news online, but that they will click on news stories that appeal to them when they find them on other sites," says Michael P. Smith, executive director of Northwestern's Media Management Center.
> News organizations' websites are not a prime destination for teens (RI)
Posted at 7:30 AM on Jan. 18, 2008
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Recent Comments:
Yes ... The coveted 14- to-18-year-old market. Let's continue to be worried... More.
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