Romenesko

San Francisco Chronicle
John Diaz says those who consistently get positive media attention practice "the three A's" -- accessible, accurate and articulate. "Of those, accessibility accounts for 80 percent of the equation. ...[Hillary Clinton] hasn't done herself any favors with her rationing of accessibility. If you want to challenge the narrative that you're inauthentic and a control freak, well, a good start would be to make yourself more available to journalists' questions."