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DMN to launch free "quick-read" paper for non-subscribers
Dallas Morning News
Beginning August 27, about 200,000 copies of Briefing will be delivered to select households that don't subscribe to the Dallas Morning News. "They're familiar with the Dallas Morning News, but they just don't feel they have the time to get everything out of it they need to get out of it," says DMN president John McKeon. "So a shorter, more concise version of The News was something that the research indicated they were interested in."
Posted at 7:57 AM on Jun. 10, 2008
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