Romenesko

Idea Peepshow
Former Star Tribune reporter John Reinan notes that most bloggers don't want press releases or calls. "Let me play devil's advocate: Why shouldn't I send you a press release?" he asks bloggers. "If you've got 2,000 readers, you're like a small newspaper. Newspapers don't complain when we send them press releases. They may throw the release away, but they don’t write articles ridiculing the person who had the audacity to send it, as some bloggers do when they get an unwanted release."