Poynter OnlineEric Schmidt's response to a question at the Newspaper Association of America convention about how newspapers have performed digitally.
"It's obvious to me that the majority of the circulation of a newspaper should be online, rather than printed. There should be five times, 10 times more circulation because there's no distribution cost. It doesn't cost anything to read it online from an end user perspective."I would start with -- My diagnosis is: how do we get to 10 times more readers online? What do they want to see? What is their style? My own bias, by the way, is a technology one: I think the sites are slow. They literally are not fast. They're actually slower than reading the paper, and that's something that can be worked on on a technical basis."
> Related coverage from
WSJ,
paidContent, and
MarketWatch. ||
UPDATED: Listen to Schmidt's talk.
