New York ObserverIf McKinsey and Conde Nast's CEO can figure out how to maintain the majesty of a brand like Vogue, while also reining in editorial costs, then they'll feel they can effectively accomplish that for other Conde Nast titles, a source tells
John Koblin. The two mags are believed to be representative business units for the entire company -- Vogue being reflective of a bigger magazine, and Traveler reflective of a midsize title.