AdAge.com "I think just, bottom line, the amount of money it would take to do that well, if it could be done well, we wonder if that is where we should be spending our resources," co-editor
Clara Jeffery tells
Simon Dumenco. "I think a lot of people who love the brand would be alienated by the change as well. But if we weren't Mother Jones we wouldn't get stacked, like, in the parenting section [of newsstands] or wherever else."
