The Boston Globe plans to sell advertisements on the covers of its Business, Sunday Real Estate, Sports, and Food sections, Globe president and general manager Mary Jacobus said yesterday. ...... Ad space on the Business and Real Estate sections will be available Aug. 6, and soon afterward on the fronts of the other sections, Jacobus said. "The front page of the Globe is not under consideration," Jacobus said, nor is the cover of the City & Region section.The paper is following an industry trend in which the likes of The New York Times have recently launched similar efforts, and The Wall Street Journal just said it would try to sell an ad on its front page. Many newspapers have been struggling with losses in circulation and advertising to the Internet. The result is that the industry has been reappraising policies on where ads may appear. By offering new, prominent locations, newspaper publishers hope to reap premium rates on such sales. ...... The current move to more prominently placed ads "reflects the business imperatives of the newspaper industry," said Bob Steele , a scholar for journalism values at the Poynter Institute , a school for journalists in St. Petersburg, Fla. "There's a worry by some that ads on the front page and section fronts can encroach on the integrity and power of the journalism. It's a point worth pondering, but not easily resolved."More of this article...Search Google News for more quotes by Bob Steele...
... Ad space on the Business and Real Estate sections will be available Aug. 6, and soon afterward on the fronts of the other sections, Jacobus said. "The front page of the Globe is not under consideration," Jacobus said, nor is the cover of the City & Region section.
The paper is following an industry trend in which the likes of The New York Times have recently launched similar efforts, and The Wall Street Journal just said it would try to sell an ad on its front page. Many newspapers have been struggling with losses in circulation and advertising to the Internet. The result is that the industry has been reappraising policies on where ads may appear. By offering new, prominent locations, newspaper publishers hope to reap premium rates on such sales. ...
