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8:00 AM  Nov. 8, 2006
Election-Night Innovation:
Our List and Yours
By Tori Marlan (More articles by this author)
Contributors: Bill Mitchell, Al Tompkins, Jill Geisler, Scott Libin, Jeremy Gilbert, Candace Clarke, Pat Walters, Leann Frola, Andrew Tran

MORE POYNTER ONLINE ELECTION COVERAGE
Good News Night for TV

Election Front  Pages

Storytelling on Election Day -- and Beyond

Covering Elections: A Poynter Resource Gallery

Al's Morning Meeting: The Stuff We Loved... and more

Al's Morning Meeting: Election Edition: Looking for Voting Fraud

"Exit Polls: Handle with Care," by Rick Edmonds

"Presenting Tuesday's News: Lessons from '94," by Jeremy Gilbert

"Well-Planned and Well-Executed: Election Photojournalism that Worked," by Kenny Irby

Tuesday's mid-term elections presented the nation's newsrooms with all the traditional challenges of complex news unfolding fast on deadline. But this time, more and more journalists and their citizen colleagues took advantage of emerging media tools -- from blogs to vlogs to customized databases -- to get the story told.

We know many of you were fully engaged producing your own coverage, so we pulled together examples of work that's worth a look from all different media, in markets of varying sizes, all across the country. Beyond Election 2006, many of the tools and approaches on display over the past 24 hours hold promise for everyday coverage going forward -- up to and including Nov. 4, 2008.

See examples of election-night innovation in this gallery.

1.) Personalized Results Tracking

CNN's AmericaVotes2006: This is the cleanest page I have ever seen for keeping track of what a network has projected. CNN makes it easy to keep up with massive numbers of races in one spot. CNN also allowed users to enter up to 20 races that they want to automatically track. The projections are listed in chronological order with the newest ones at the top. -- Al Tompkins

Fox News' Track Your Races: Fox News also allows you to build a tracking program to watch just the races you care about online. The Fox News Web site also was streaming live video of Fox Radio. Why they were running video of radio and not of TV was beyond me. -- Al Tompkins


2.) Citizen Reporting

Video the Vote
Screengrab from Videothevote.com
VideotheVote.com
: Just as the group hoped, people all over the country talked with voters about problems at the precincts -- then they posted those videos on YouTube. I can imagine that, in 2008, this could be made even cooler if local media got local folks to submit videos. Voters reported machine problems, insufficient numbers of machines and lines so long that people were leaving before they voted. Look at video Number 147, for example, in which a woman in Colorado said it took three hours to cast her vote. Number 145 is from Ohio, where Election Protection intervened on behalf of a voter who was about to be turned away. It is quite a story. This kind of "citizen journalism," I think, is really very useful.  -- Al Tompkins


The Washington Post's "Report Your Voting Experience" page:  I also like the Washington Post page allowing people to report any problems they had voting and asking if a reporter could contact the person. -- Al Tompkins


Columbus Dispatch this one
Screengrab from Columbusdispatch.com
Columbus Dispatch readers share their voting experiences.
The Columbus Dispatch's Hot Issue
: The Columbus Dispatch latched onto the "Hot Issue" of the day by asking readers to tell about their voting experiences online. They got hundreds of comments. -- Al Tompkins


3.) News, at a Glance

MSNBC's Dashboard: Among everything else about this feature, I love the animations. -- Al Tompkins

Exit poll summary: USAToday.com compiled the most useful roundup of what exit polls show: It is simple, easy to read and compares attitudes on issues to the last election. -- Al Tompkins

4.) Blogging the Count

The Blog Party: This element of CNN.com turned bloggers into an adjunct of the CNN reporting team and made the story on many of their blogs the party itself. -- Jill Geisler

CNN's Blog Party: I like the CNN Blog Party. It is a roomful of partying bloggers with an open bar. They spent the night blogging about politics and blogging about blogging. Clearly this is something that local newsrooms could do in 2008, assuming we are still blogging in 2008. The party includes Wonkette, MyDD, Fishbowl DC, The Huffington Post, LostRemote, Instapundit and lots of other big names. -- Al Tompkins

Lots of News Orgs Have Blog Parties: CNN got a lot of attention for inviting bloggers to a classy Washington bar.

Despite an apparent fear among some mainstream news organizations to use the word blog, USA Today launched Electionline, a self-proclaimed blog that closely followed results throughout the night.

More often than not, the posts on the blog reported on what other news organizations were reporting. It noted the projections being made the major television networks -- and the projections and results being released by The Associated Press.

It even mixed in some fun. Did I care what the president ate for dinner? Electionline told me:

As he ponders what the election results may or may not mean for the last two years of his administration, the White House says President Bush is dining tonight on corn bisque, beef loin with squash and spinach gratin, tomato salad, and -- for dessert -- apple and almond tart with vanilla ice cream.

Joining him on what seems to be a boys' night in: Chief of Staff Joshua Bolten, political czar Karl Rove, communications chief Dan Bartlett, former Commerce Secretary Don Evans, RNC Chairman Ken Mehlman, and businessman/friend Brad Freeman. -- Pat Walters


Time's Election Night blog included entries from Joe Klein and colleagues Ana Marie Cox and James Poniewozik.

time.com
Screengrab from time.com
Some items: "Does Matt Drudge Know Something We Don't?" "The Exit-Poll Moratorium, Dead at Age 30 Minutes" and "The Great Media Conspiracy Election Day Lunch."

"The Midterm Blog" provided some insiderish views of reporters covering the election. What are the challenges they've encountered? What criticism do they have of industry coverage?

Among Cox's posts: "Of course, I live in the District, so it's not like it matters. Still, I tend to have a rather knee-jerk negative reaction to the pious position that journalists are somehow "above" the voting process. It presumes that readers are too dumb to understand that someone can have opinions but not express them publicly and that journalists are so important their votes matter more than others'." -- Candace Clarke

Dallas Morning News Election Blog
Screengrab from beloblog.com
Dallas Morning News Election Blog
Poynter seminar alum Linda Leavell provided this update from The Dallas Morning News: "We have tagged the election experts in the newsroom to blog the election tonight instead of doing an AP-style writethru approach. We have Carl Leubsdorf in Washington working on the national and congressional developments; Karen Brooks in Austin doing our governor's race and other state contests; and a couple of people in Dallas on the local races." -- Bill Mitchell

5.) Equipping the Voters

Discovering Themselves: The Richmond (Va.) Times-Dispatch produced a Senate voting guide, in which users basically take a quiz on their own views. Then it matches them up with the views of either Sen. George Allen (R) or Jim Webb Jr. (D), so they see with whom they stand. -- Leann Frola

St. Louis Post-Dispatch's Touch-Screen Voting Guide: The St. Louis area prepared itself to use electronic voting machines for the first time this election. The paper created this interactive graphic to introduce its readers to the new voting process. I got the heads-up on this one from Elie Gardner, a former Poynter summer fellow and online photo editor at the paper.
-- Meg Martin


6.) Streaming the Vote

WTVF Nashville: The station streamed live election coverage on the Web, even when they were not on the air. -- Al Tompkins

The Jackson (Tenn.) Sun's webcast: My old newsroom, The Jackson Sun in Jackson, Tenn., is going to put on a live webcast of their newsroom during election night. Between 7 p.m. and 9 p.m. (central time), viewers will hopefully get a chance to see reporters scurry around or occasionally stick their heads out of their cubicle to shout out poll numbers in the background. There's going to be some attempt to streamline the coverage with Editorial Editor Tom Bohs and Associate Professor Steve Beverly from nearby Union University hosting. From what I understand, this is the first Gannett paper to try this. -- Andrew Tran

Vlogs: Some stations and Web sites that are not carrying live coverage are still posting fresh vlogs with videos constantly coming in from the field. Here is WSB-TV in Atlana. -- Al Tompkins

7.) Continuous Content

CNN's Lower-Third Election Graphics: My favorite innovation so far: CNN is leaving its lower-third election graphics up through commercial breaks. Advertising sold locally by the cable company is running full-screen, but network commercials are squeezed back to make room at the bottom of the screen for the latest vote totals, updates on the balance of power in Congress and other up-to-the-minute election information. ExxonMobil, AARP and Lending Tree are sharing space -– their paid commercial space –- with the story of the day.

Maybe the decision-makers at CNN spent some time watching local television on snowy mornings last winter. At such times, some stations have begun scrolling weather-related school closings continuously at the bottom of the screen, right through commercial breaks.

This makes obvious sense from the viewers' perspective. When they tune in looking for the very latest information and find their favorite channel in the middle of who knows how long a commercial cluster, they aren't likely to wait patiently for the resumption of reporting. They are far more likely to grab the remote and look elsewhere for what they need to know now.

From the perspective of advertisers, continuous content makes even more sense. The old thinking among TV sales types was that their clients would never tolerate any intrusion into their paid time. But viewers are now more willing and able than ever to skip traditional commercials, and advertisers are more eager than ever to make their messages impossible to avoid.

Product placement, video news releases and other forms of marketing messages masquerading as journalism have justifiably provoked a backlash and undercut the credibility of news organizations that indulged in such tactics. One logical alternative to letting commercials creep into content is putting content into commercial space. It looks like it's working for CNN. -- Scott Libin

8.) The Graphic Traffic

MSNBC's Full-Screen Graphics: The full-screen graphics MSNBC used to track changes in the congressional balance of power were refreshingly unimaginative: simple, straightforward and understandable at a glance. They relied on the quaint convention of words aligned with numbers. It wasn't as self-consciously low-tech as Tim Russert's now-famous whiteboard, but it was similarly unpretentious and a lot easier to read.

The same content on Fox News Channel took the form of seating charts illustrating the space Republicans, Democrats and Independents would occupy in each chamber. It looked like the kind of theater map you'd use to order concert tickets online.

That can be challenging for those who don't think visually -- or maybe spatially is the right term -- but it worked better than what CNN did to convey the same information. That graphic looked for all the world like an old-fashioned typewriter keyboard with color-coded keys and only three letters: R, D and I.

One graphic touch on CNN that worked well despite being more style than substance: A small series of bars -- like the ones measuring signal strength on cell phones or audio volume on video-player software -- were colored in to indicate the percentage of precincts reporting in each race. The same value was provided in old-fashioned numerals right next to the digital-looking bars, but somehow the consumer-electronic touch made the information more engaging.

Over all, Fox News Channel tended to manage better than its competitors to keep production values from overshadowing content. With the occasional exception, such as the balance-of-power graphic noted above, MSNBC's animations and set design subjected viewers to a merciless sensory bombardment, sometimes at the expense of clarity. And CNN seemed to be suffering from a shortage of seating. Its anchors and analysts spent a great deal of time striding purposefully around the sprawling set, in front of an electronic wall so crammed with data and images it was almost impossible to process. The display of technology was impressive, but the night's news was complicated enough without all the elaborate choreography. -- Scott Libin

CNN's Online Graphics: CNN used graphics well to convey the story. In the network's broadcast, we saw a wall of graphics that told stories from around the country. Online, there were graphics that charted the overall picture, updated continuously. -- Jill Geisler

WSJ Poll Reviews: WSJ.com, the Web site of The Wall Street Journal, focuses on words, not graphics.

But buried in the site last night, I found a great graphic. Why wasn't it played more strongly? 

Another bonus: Unlike nearly all other content on the site, this piece was accessible to non-subscribers.

The graphic I'm talking about is in the left sidebar of this page; headlined "Review the Results of the Latest Polls." -- Pat Walters

USA Today's Graphics Interpretation: It's a horse race and they weren't ashamed to tell us it was.

That's the impression USA Today's front page left me with last night. More than any other major national newspaper's Web site, USA Today's relied on a graphic instead of words. Horizontal bars charted the progress of the Republican and Democratic parties as each crept hopefully toward dominance.

Story headlines were dwarfed by the illustrated partisan horse race.

I found it to be a pretty useful approach. -- Pat Walters


9.) Chatting the Process

Live Chats with The Washington Post: In my opinion, The Washington Post had some of the best photojournalism online last night.

But an aspect of the newspaper's online coverage that I found more interesting appeared in text.

Robert Kaiser, an associate editor for The Washington Post, fielded questions live starting at 8 p.m.

The conversation, while lacking the urgency of a live chat room, was pretty lively.

Every few minutes, he answered a new question from a reader. -- Pat Walters


10.) Listening In

Voter Voices: When it came to documenting the experiences of the people who voted in the election, audio seemed to work well.

The Washington Post ran "Voter Voices." -- Pat Walters


Zooming In: The Boston Globe did a great job of focusing its coverage on an exciting gubernatorial election.

It included a nice interactive map -- which would have been made nicer if the election had been tighter.

There was also a neat photo/audio feature on the voters of a certain precinct. -- Pat Walters


11.) Mapping It Out

NYT Rocks the Voting Map: Maps are hot stuff on news Web sites these days. Every major national newspaper had a map of some kind. But the one put together by The New York Times was the best one I saw.

nyt
Screengrab from nyt.com
Without leaving a single dynamic map, I was able to follow results in races for the U.S. Senate, the U.S. Congress and the states' governors. As races were won, states -- or districts, in the case of the House -- were highlighted in blue and red. It was easy and fun to track results.

This map is worth checking out for a lot of reasons, but my favorite feature is its organization. The map of House races was drawn not drawn by state, but by congressional district. It makes Montana a tenth of the size of Massachusetts.

The map of the Senate races could be viewed in two ways. In the first, you could opt to see a traditional map of the country, with states separated by their geographic borders. In the second, you could choose to see a strange looking map, with states drawn corresponding not to their geographic borders, but the size of their populations.

This project no doubt was an immense undertaking. Who knows how many hours Times staffers logged on this one. But if it gets started now, what's to stop anyone from building something similar for another news Web site by 2008? -- Pat Walters

12. Who Won?

The outcome of the vast majority of races had been determined by the press starts of newspapers and the deadline-every-minute pace of broadcast and online outlets. But the Virginia Senate race between Republican incumbent George Allen and Democratic challenger James Webb presented a special challenge to headline writers all night (and morning).
WUSA TV
Screenbrab from www.wusa.com
By 6:50 a.m. Wednesday, the online sites of The Washington Post and the Washington Times were citing vote totals as of 2 a.m. and 2:30 a.m., respectively. Two of the local TV outlets in the capital, WRC and WUSA, displayed the advantage of time-stamps on breaking news, posting AP stories updated at 6:08 and 6:40 a.m., respectively. But the news in all four stories was the same: too close to call. -- Bill Mitchell

Now it's your turn. What did you see last night or this morning that impressed you one way or another? Add your favorites to the feedback section of this article here.
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