With some legacy news operations ceasing, journalism isn't going away. It's now becoming entrepreneurial.

"As large institutions cut back or close, smaller enterprises are sprouting like weeds, forming the next marketplace for freelance journalism," said Mark Briggs, chief executive of Serra Media. Former Rocky Mountain News journalists announcing a new news product, "In Denver Times," is just one of many examples.

Briggs, who is the author of "Journalism 2.0: How to Survive and Thrive." recently left The News Tribune in Tacoma, Wash., to start his own "hyperlocal innovation" venture for online news publishers, Serra Media. On his Journalism 2.0 blog, Briggs shares his entrepreneurial journalism practices and ideas.

In one of his entries he presents an alternative to giving up on journalism when institutions are in peril. "A piece of it can be solved if that reporter or his or her editor [focuses] on a form of journalism that is entrepreneurial," said Briggs. "And if it doesn't help save the institution, at least it will position the journalist to continue the important work beyond the life of that institution."

Join Briggs for a chat about "How Can Journalists Survive Beyond Legacy Institutions?" Thursday at 1 p.m.