Poynter Online Poynter Online
New UserLogin
Poynter Online Main Page
Poynter Career Center
Design / Graphics
Diversity
Ethics
Leadership
Online
Photojournalism
Writing / Editing
TV / Radio
Journalism & Business Values
About Poynter
Seminars
Faculty
Columns
Resource Center
The Poynter Store

Help Poynter


Create Your Personal Page
Add Your Bio
Add Your Photo
Share Your Favorite Links

Signup for Poynter Newsletters
Get Poynter Delivered to Your PDA

ASNE Online Ethics Tool



Posted, Jun. 21, 2006
Updated, Jun. 21, 2006


QuickLink: A102125

Get Nimble, Regain Lost Ground
Reflections from Poynter's Future of News conference, May 2006

E-mail this item
Print this Page
Add Your Comments on this Article

More in this series

By Henry Freeman
Editor
The Journal News
White Plains, N.Y.

The future of news is bright, but it will require a nimble newsroom that is capable of delivering news and information over a variety of changing delivery systems, including some we can't currently envision.

It will require a more open organizational structure, one that removes many of our traditional walls and builds strategic partnerships -- both inside and outside of the building -- to provide a greater depth of information.

It will require more nurturing of our people, providing them the training to better understand the market they serve, to help acquire an ever-changing skills set and to help them adapt to and accept an environment that will be constantly changing.

It will require our recognition that "we" don't own the news; the reader does. It will require reaching out to the reader, understanding that they have valuable content to provide to other readers as well. It will require truly building platforms that let our news organizations help our communities talk to themselves, while recognizing that those communities may not be geographic.

It will mean gathering information from multiple points and in multiple ways; filtering that information to provide people what they want, when they want it and recognizing what may only be a quick nugget of information and what may require more substantive reporting or what material can be delivered in different ways through different platforms.

It will mean aggressively regaining ground we foolishly ignored in the past. It will mean admitting we don't "know it all." There will be unknowns, there will be successes, and there will be failures.

It will be empowering. It will be fun.

More in this series:

E-mail this item
Print this Page
Add Your Comments on this Article

Back to Top



Search Poynter Online
Search Poynter Online

My Boss Likes Me, He Likes Me Not
My Boss Likes Me, He Likes Me Not
New On Poynter
A Case for Subsidies?
By Rick Edmonds

Whither Bush's Blog?
By Alan Abbey

Olympian Ruling
Al's Friday Meeting

Tech-Savvy Cities
Al's Friday Meeting

Taking a Grammar Vote
By Roy Peter Clark

Covering Disabilities
By Susan LoTempio

News from Israel
Page One Today

Related Faculty
Related Seminars
TV & Radio Newsroom Management (B401-08)
Aug. 10-15, 2008
App. deadline: Jun. 30, 2008

Best Practices for Newsroom Training (DJTRN-08)
Sep. 11-13, 2008
App. deadline: Aug. 11, 2008

Poynter Leadership Academy (MACAD-08)
Oct. 12-17, 2008
App. deadline: Aug. 27, 2008

Leadership for New Managers (II) (M406B-08)
Dec. 7-12, 2008
App. deadline: Oct. 27, 2008

  Site Map | Advertise | Search | Contact | FAQ | Our Guidelines QuickLink  
  Copyright © 1995-2008 The Poynter Institute
  801 Third Street South | St. Petersburg, FL 33701 | Phone (888) 769-6837
  Site developed & hosted by DataGlyphics, Inc.



Poynter Career Center
Friday: Can New Media Save My Career?
Giving Credit Costs Little