Poynter Online Poynter Online
New UserLogin
Poynter Online Main Page
Poynter Career Center
Design / Graphics
Diversity
Ethics
Leadership
Online
Photojournalism
Writing / Editing
TV / Radio
Journalism & Business Values
About Poynter
Seminars
Faculty
Columns
Resource Center
The Poynter Store

Help Poynter


Create Your Personal Page
Add Your Bio
Add Your Photo
Share Your Favorite Links

Signup for Poynter Newsletters
Get Poynter Delivered to Your PDA

ASNE Online Ethics Tool



Posted, Jun. 21, 2006
Updated, Jun. 21, 2006


QuickLink: A102140

A Lesson from Hurricane Coverage:
We Can Be Indespensible
Reflections from Poynter's Future of News conference, May 2006

By Sharon Rosenhause (more by author)

E-mail this item
Print this Page
Add Your Comments on this Article

More in this series

The future of news will be as much challenge as opportunity. That is, the resources surely will be limited and will take us places we haven't been.

For most of us, that means online. If we can figure out the ways to make online and the newsroom one, with shared staff, values, ambition and growth, that could be good -- in fact, very good.

For my newspaper, the future seems reasonably bright. Our journalism is better than it's ever been. We're a successful business in a highly competitive, growth market. We have the right news values. For a year now, we've been changing the newspaper in ways that readers have accepted -- perhaps more than the staff has.

We have to continue to make the newspaper more readable, to make many stories (not all) shorter, to make presentation more compelling, to continue our commitment to local news, watchdog journalism and to reflect a dramatically changing community in all its diversity.

And we have to challenge things as we have always done them, as we look for new ways to tell stories and for new stories to tell.

But the shadow of economic uncertainty is always there. Still, we can't and shouldn't obsess over what might -- or might not -- happen. And we can make something happen with our journalism so that's the immediate and the attainable goal.

After two intense hurricane seasons in Florida, we learned as a newspaper and as a newsroom that we can knock down the walls, put aside ego and turf (and even personal discomfort and property damage) and do a great job when natural disaster disrupts our communities.

Last year, during and after Hurricane Wilma, we came together in the most extraordinary way under the most difficult conditions and put out great newspapers. We served our readers, many of whom had no electricity for days and weeks. For the first time in a long time, we were the only source of news. We were indispensable.

What a feeling! It makes me believe that there is a future.

More in this series:

E-mail this item
Print this Page
Add Your Comments on this Article

Back to Top



Search Poynter Online
Search Poynter Online

My Boss Likes Me, He Likes Me Not
My Boss Likes Me, He Likes Me Not
New On Poynter
A Case for Subsidies?
By Rick Edmonds

Whither Bush's Blog?
By Alan Abbey

Olympian Ruling
Al's Friday Meeting

Tech-Savvy Cities
Al's Friday Meeting

Taking a Grammar Vote
By Roy Peter Clark

Covering Disabilities
By Susan LoTempio

News from Israel
Page One Today

Related Faculty
Related Seminars
TV & Radio Newsroom Management (B401-08)
Aug. 10-15, 2008
App. deadline: Jun. 30, 2008

Best Practices for Newsroom Training (DJTRN-08)
Sep. 11-13, 2008
App. deadline: Aug. 11, 2008

Poynter Leadership Academy (MACAD-08)
Oct. 12-17, 2008
App. deadline: Aug. 27, 2008

Leadership for New Managers (II) (M406B-08)
Dec. 7-12, 2008
App. deadline: Oct. 27, 2008

  Site Map | Advertise | Search | Contact | FAQ | Our Guidelines QuickLink  
  Copyright © 1995-2008 The Poynter Institute
  801 Third Street South | St. Petersburg, FL 33701 | Phone (888) 769-6837
  Site developed & hosted by DataGlyphics, Inc.



Poynter Career Center
Friday: Can New Media Save My Career?
Giving Credit Costs Little