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Posted, Jun. 21, 2006
Updated, Jun. 21, 2006


QuickLink: A102164

It's All About the Culture
Reflections from Poynter's Future of News conference, May 2006

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By Gary Kebbel
Journalism Initiatives program officer
John S. and James L. Knight Foundation

The news of the future that helps people run or change their lives will be created in the present with the values of the past.

Those who are creating the best future news products will be people who are not awed by technology, but who simply see it as presenting new tools in the service of presenting the fair, accurate, contextual search for the truth.

How we go about that will change from year to year. Even month to month. So the important thing is the absolute necessity of creating a culture that constantly teaches and reinforces the news organization's values in each employee.



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