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Posted, Jun. 21, 2006
Updated, Jun. 21, 2006


QuickLink: A102734

Needed: Talent, Training and Leadership
Reflections from Poynter's Future of News conference, May 2006

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By Wes Turner
President/Publisher
Fort Worth (Texas) Star-Telegram
 
The future of news has never been brighter or more important. The demand for information has never been greater or the world become smaller (or flat, as Thomas Friedman writes) as sources and channels for news proliferate.

The need for trained journalists has never been more important. This is without regard to the platform serving it to the consumer.

Trained journalists are necessary to bring a critical, skeptical and probing inspection of the news and separate the facts from the false and self-serving information.

It has never been easier to disseminate inaccurate and false information. Respected institutional sources for news can and will distinguish themselves in the environment and become a greater source of truth and clarity in the future.

Our ability on the local level to inform and unite our community will be essential to protecting and preserving our future and the 200-plus years old experiment we call America. We have the ability to reach more audience than ever before in many ways...

We must hire the best people to implement this movement to a 24/7 operation and look for talent, training and leadership that we do not possess today.  

Reporting news does not change, but the delivery of skill sets needed will, especially as technology continues to change over time. The same is true on the sales side of our business and distribution.


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