OK, I admit it. I am a low-level space geek and love
NASA stuff, but has there ever been a more expensive, time-consuming
project that nobody seems to care about than the
International Space Station?
Why has this project, which has not only created a heck of a lot of
jobs but has real implications for future deep-space travel, failed so
miserably to capture the attention of the world?
Think of it:
Former
adversaries like Japan, Russia and the United States cooperate
peacefully with Canadians and Europeans in a big space adventure --
and so few people care. I bet if you asked 100 people what they know about the
space station, about five might be able to string together more than a couple of
sentences.
Folks have been living up in space for nearly six years now
(nonstop since 2000) and few in the public seem to know it or
care. Here's a quick test: Can you name even one person who has been
living on the space station in the past six years?
Supporters say the space station may be the long-term key to assembling deep-space rockets that would be too heavy to
launch from earth. NASA says important science is going on in the space
station:
To date, 89 scientific investigations have been conducted on space
station and more breakthroughs are to come. New results from early
space station research, from basic science to exploration research, are
being published each month.
For instance, there have been
great strides made in understanding the significant rate of bone loss
by crew members while in orbit, and where in the bones the loss is
occurring. Also, a complete characterization study of the radiation
environment in the space station has been done, with evaluation of
models of radiation shielding by the station's structure.
Everything from eating habits and nutritional deficiencies has been
looked into to see how it all relates to the physiological effects of
being in microgravity. New use of medical ultrasound equipment as a
diagnostic tool and in-space soldering to repair potential hardware
damage has also been tested on space station. And that's only a tiny
fraction of the studies conducted so far.
What else have they been doing up there? Here is a long list of science projects.
Late last year, Space.com said:
It has taken 18 shuttle flights,
a series of unmanned Russian supply ships and 62 spacewalks to build
and maintain the ISS so far. ...
NASA spokesperson Melissa Matthews told SPACE.com Tuesday
that, to date, the ISS has cost the U.S. space agency about $23.5
billion -- research costs excluded -- though ESA projections state the
station's total cost could exceed $100 billion spread across the
participating nations.
There is a lot of work to do to finish the space station.
Construction on the station resumes with the next shuttle flight, which
NASA hopes will be August 28.
The Christian Science Monitor
explains that the projected August flight will begin "a series of 17 missions that
will add trusses, solar panels, additional crew quarters, the European-
and Japanese-built labs and other hardware."
Here is the schedule. (And here is NASA's overall mission schedule.) As you can see, it is largely tentative. The current plan calls for at least 18
more space shuttle flights to complete the space station by 2010, when
the shuttles will be mothballed.
Meal-Assembly Business Booming
You know what it is like to go by a restaurant and buy tonight's
dinner -- now expand your thinking to buying several meals in one stop.
Customers actually assemble the ingredients needed for their meals at a meal-assembly kitchen.
It is easier than going to a grocery store, because the ingredients are
already prepared for your use and you only buy what you need to prepare
that specific meal. Newsweek called it the "new frozen dinner." Think of it as being something between a grocery store and a restaurant.
"Meal-assembly" restaurants are springing up across the country, according to The Washington Times:
Nearly 300 companies -- all with quirky monikers playing off the
words "dinner," "supper" or "thyme" -- have opened 775 meal-assembly
stores throughout the country since Dream Dinners opened the first in
Washington state in 2002, according to the Easy Meal Prep Association,
a Cheyenne, Wyo., trade group.
Nationwide, meal-assembly stores
are expected to open at a rate of more than one per day, and revenue is
expected to more than double to $270 million this year, according to
the trade group. The industry is expected to pull in $1.1 billion by
2010.
Some parents say dinner -- because it's after a long day of
children's activities -- is one of the biggest obstacles of the day.
"I've
been in the car (driving to Tae kwon do and swimming lessons) since 4,
and now it's 7, and I've got nothing for dinner," Beth Collins of
Gaithersburg said of why she assembled meals at Thyme Out in
Gaithersburg earlier this month.
That night, she heated up frozen
spaghetti for her family before going to Thyme Out, where she and a
group of friends assembled meals such as nacho chicken crunch with
tomato black bean rice during a private party.
At Thyme Out, like
at the other meal-assembly stores, customers assemble the meals'
ingredients in the store and put them in the freezer at home. When
they're ready to cook the meals, they defrost the ingredients and bake,
boil or broil them.
All of the stores say their clientele ranges
from busy parents to cooking-fatigued empty nesters to cooking-averse
singles, but all cater to families with a pricing system of six
servings of eight or 12 different meals for about $160 or $210,
respectively.
Advertising Age explains (registration required to view the article):
Here's how it works: For each dish, the customer measures and scoops
pre-cut, pre-cooked ingredients into a resealable bag or aluminum pan
and labels each entree to take home. Meals run the gamut from lasagna
to a sausage, chicken and white-bean cassoulet, and cost anywhere from
$80 for six dishes to $312 for a dozen high-end entrees and desserts to
feed a family of four to six. The average 'class,' or meal-prep
session, costs about $200 for 72 servings.
Food isn't the only draw.
Naperville, Ill.-based Dinners Together heavily reinforces the social
factor with parties around Bunco dice-game nights, baby showers and
book clubs. Customers get "two guilt-free hours out with girlfriends,
yet it's very productive for your family," said Deb Scheckel, owner of
the independent store, which has a "living room" area where women can
chat and drink wine as a break from the assembly line.
The South Bend (Ind.) Tribune also has a story on the process, and The Washington Post ran a similar story last year. Here's one that ran in The New York Times in March.
Foul-Ball Injuries
The last time I sat at a Devil Rays game (no jokes, please, about the
Rays) I started thinking about how many times everybody ducked for foul
balls. I am surprised, really, that in these litigious days, Major League Baseball has not
put up more netting to "protect" fans, despite several court rulings around the country
that have deemed being beaned by a baseball an acceptable hazard that
people should understand. But baseball owners do not always win these
cases. What is it about a three-dollar baseball that sends fans into a
tizzy trying to catch them at the risk of personal safety?
The Virginian-Pilot actually mapped one night's foul
balls for a Norfolk Tides game. In this one night, 34 balls landed in
21 bleacher sections.
The story says:
With balls hit that hard, sometimes it's better to just be more
defensive as the Tides, or any other professional baseball team, cannot
be held responsible for an injury caused by a foul ball. It says so
right on the admission ticket: "The holder of this ticket assumes all
risk and danger arising from the action of players on the field."
While fans are occasionally hit by foul balls, some significant injuries are self-inflicted.
"A few years ago, this one man went over the rail in front of his
seat trying to get a foul ball and landed on his head,"' said Sue Rawls,
who has worked as an usher for 13 years at Harbor Park, along with her
husband, Al. "You should have heard the sound it made. I thought the
poor guy was dead."
The man fell 5 feet over a railing that separates the Section 202
seats from the crosswalk at the park. Though battered, his injuries
weren't life-threatening.
Al Rawls remembered another time when a fan went over a row of seats
in a mad chase for a ball. "Banged his arm up pretty good," Rawls said. "I'm telling ya, it wasn't worth it."
What's the ball worth? Just over $3, according to International League administrator
Chris Sprague. And if it were fouled over the fence at a Little League
game, it would be returned to the umpires. But since it has the
International League stamp on it, the moment it goes into the stands,
it seemingly becomes a treasure.
While there are no steadfast rules of etiquette when it comes to
competing for a foul ball, there is one hard-and-fast law: If the ball
hits the ground and an adult fights over the ball with a little kid,
the adult better give the ball to the kid.
"The heartiest, heaviest boos are saved for the guy who won't give
the ball to a child," Sue Rawls said. "You're a mean old man if you
keep it. You're a nice guy if you give it away."
I started reading accounts of baseball (and softball) assaults like this one in Kodiak, Alaska.
The City of San Mateo, Calif. has a whole set of rules for foul balls to prevent damage to cars and homes near the ballparks.
Occasionally, balls make their way into parking lots and windshields, and the car owner is left to pay. I
suspect a windshield-repair company could turn you on to the most
prolific ball fields to find broken windshields this time of year.
High Definition Radio: Why So Slow?
You would think that if you were hanging your future on a new
technology (see this May 2005 article), and if your business was broadcasting, that it would be a
no-brainer to use some of your airwaves to educate listeners about your
new technology. But nope -- most people are still clueless about what HD radio is and why they should buy into it. (Click here to get background
on HD radio.)
HD radio promises CD-quality sound on FM radio and FM-quality sound for AM
radio. It promises side channels, essentially mini radio stations, for stations to broadcast specialized programs. Click here to hear a simulation of what it sounds like. The Boston Herald reports that, besides education, other problems remain:
The second hurdle is getting people to buy an HD radio receiver --
your everyday clock or car radio isn't able to pick up the improved
reception or side channels. HD radios, manufactured by such companies
as Boston Acoustics and Yamaha, have price tags in the $300 range. The
only cars that come equipped with HD radios are high-end BMWs.
Not surprisingly, the cost has stunted HD radio's growth. A recent
Arbitron/Edison Media Research study found that more than one-third of
Americans are interested in HD radio, but nearly half said they would
only purchase an HD radio if it cost $100 or less.
Click here to find HD radio stations in your state or city.
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Editor's Note: Al's Morning Meeting is a compendium of ideas, edited
story excerpts and other materials from a variety of Web sites, as well
as original concepts and analysis. When the information comes directly
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whenever possible. The column is fact-checked, but depends upon the
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inaccuracies found will be corrected.
Alex hit the nail on the head, but even if...