Tuesday, April 25, 2006

Coming up May 3-4 in London is the We Media Global Forum conference, where "media leaders will explore trust, media and their impact on global issues in the digital age." The event is offered by American Press Institute's Media Center in partnership with the BBC and Reuters. It looks like an excellent lineup, I wish I could go.

This month, as a run-up to the live event, the Media Center is offering pre-conference public discussion of the conference themes via a special-purpose weblog. I generally like this approach, since conferences are all about conversations anyway.

Currently this particular blog seems a bit stalled. I assume something is happening behind the scenes -- as is normal during pre-conference craziness. Still, I thought I'd point this out as an example of a strategy to leverage conversational media for a live event.

Obviously, pre-conference blogs don't work well if they're not lively, so this is perhaps not the best example of this strategy. Still, what do you think of pre-conference blogs or other conversational media strategies such as pre-conference threads on discussion forums or e-mail lists? How does that affect your perspective on these events -- especially for media conferences, or conferences on your beat? Please comment below.

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