Back on June 14 I wrote about how NBC was at odds with the popular free video-sharing site YouTube. Well apparently, as of last Tuesday NBC has had a change of heart.
On June 27, InformationWeek reported NBC would use YouTube to promote its fall lineup of TV shows.
According to InformationWeek: "Under the agreement, the TV network, which is owned by General Electric Co., would create an official NBC channel on YouTube that would include a 'Fall Preview' area. In addition, the channel would be used to promote other programming, such as 'Saturday Night Live,' 'The Office,' and 'The Tonight Show with Jay Leno.' The partners also agreed to market each other's products.
"In announcing the deal, NBC launched a promotional contest for 'The Office.' Players can submit their own 20-second video promotion of the comedy series through YouTube. The contest runs through July 21, and the winner would have his video run during an "Office" episode in August."
Now that sounds a bit smarter than trying to fight viral video! Kudos to NBC for recognizing that online media is not just about bringing people to your Web site, but leveraging the Internet as a whole.
