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Laborum.com
Chilean daily La Tercera recently acquired the popular Latin American jobs site Laborum.com |
A Sunday edition story and some home page banners have announced that the Chilean daily
La Tercera has bought the highly popular Chilean jobs site
Laborum.com, which launched in 1999. Laborum.com also has branches in five Latin American countries. Figures weren't disclosed.
This is one more area in which La Tercera is competing with another major Chilean daily, El Mercurio. The first round concerned newspaper subscriptions -- El Mercurio had a very strong position, but La Tercera gained ground thanks a flexible weekend subscription approach.
El Mercurio's print job ads have always had a very strong position, and the paper has been moving these ads online via its special employment site. In contrast, La Tercera has done very little with print or online jobs ads -- until now. The Laborum.com acquisition represents a strong first step into this market for La Tercera.
