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236.com
Online giant IAC has branched out into fake news. |
If
Jon Stewart can do it, why not
Barry Diller?
Diller's IAC/InterActive Corp., the company that owns CollegeHumor.com, HSN, RealEstate.com, LendingTree.com and more, has launched a news satire site, 23/6, in conjunction with the Huffington Post. It's the latest in a string of news satire sites, including Onion News Network and This Just In from AOL and HBO (both Time Warner properties).
One of this morning's items is: Oil prices surge, news coverage remains predictable.
Obviously I'm not the target demographic, but the "predictable" headline seems to me to cover the site, too. Humor, satire, even news sites should surprise and delight. 23/6 seems utterly devoid of surprise and delight today. It offers this piece: If they IM'd: Rudy Giuliani and Pat Robertson. The supposed IM exchange between the politician and the evangelist takes a few digs at Mitt Romney: "Rudy9_11guy: u want a MORMON in the White House? ...at least no secret underwear." Also, "PatLuvsChrist" complains, "omg=blasphemous." (For those who slept through IM Abbreviations 101, omg=oh my God.)
ol
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Other "stories": A
shot at Romney's campaign because it inadvertently ran ads on a gay men's site, and a
Dickipedia item describing Pakistan President Pervez Musharraf as "a dick." ROFL? At least LOL? Not.
Maybe with all of the late-night TV shows on hiatus during the writers' strike, like The Daily Show with Jon Stewart, this site will catch on. And, like so many other things, satire and humor are in the eyes of the beholder. 23/6 may take time to hit its stride. Or not.
