Friday, April 4, 2008

SantaFeNewMexican.com Today the Santa Fe New Mexican is running a historic headline as its Web site banner. (Click image to see full size.)

It's such a simple thing, but it's strikingly effective. Today, on the anniversary of Martin Luther King Jr.'s assassination, the Santa Fe New Mexican replaced the standard banner image on its site with an image of its front-page headline from April 5, 1968: Vast Hunt for King's Slayer.

Many papers have been around for a century or more, and thus have a huge wealth of historic banner headlines. Why not dip into that wealth in this way to connect the past to the present?

The New Mexican also offers a special multimedia package of commemorative MLK content. While that's great, I love that the special banner reminds people not just of a historical event, but of the role the news media played in that event.

Again, it's simple -- probably one of the simplest things you could do to promote special content throughout a news site. And, I think, it works.

(Thanks to Tidbits reader Michael Odza of the New Mexican for the tip.)

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