Monday, April 7, 2008

joannageary.wordpress.com Birmingham Post reporter Joanna Geary has analyzed the level of interactivity on several U.K. news sites. (Click to enlarge.)

That's the question Birmingham Post reporter Joanna Geary has been asking herself, and that has come up with a rather lovely graphic (see right)

If you click on that image to see the more readable full-sized version, you'll see she's looking for availability of e-mail contacts, use of interactive tools like maps, blogs, social bookmarking, video (is that interactive? Or multimedia?), e-mail newsletters, mobile alerts, RSS feeds, podcasts, chats, forums -- and Twitter: "I know it's not yet a mass communication device, but I think it's a good indicator of those who are thinking about the development of the market."

Here is what Geary found:

"There's an indication that regional news is a little behind the nationals when it comes to interactive features -- but some regionals, such as The Birmingham Post and LDP Business are catching up.

"I think there a few limitations with the categories that are provided, and naming individual elements of interactivity does not necessarily give you a strong insight into the experience of the user. (For example, there's no point having video if no one can figure out how to get to it.)"

Now Geary's asking:

• "How is your experience of a news site improved, or indeed made worse, by interactive tools?
• "[Are there tools] that you think this study is missing?
• "Are there any similar studies?"

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