Friday, April 18, 2008

Avlxyz, via Flickr (CC license) Apparently not everyone is sick of Facebook yet.

As more news, media, and journalism organizations invest time and effort to create a community presence on Facebook, a legitimate concern is whether the popularity of this social media service is waning.

Silicon Alley Insider (citing new statistics from ComScore) contends that the recent dip was only temporary -- and that it may be an as-yet-unexplained annual phenomenon:

"A year ago, Facebook also saw a December-January drop -- and then a January-February drop. But by March, Facebook's uniques had surpassed their old levels, and kept climbing throughout the year (except for August to September, when it also dropped). ...Today we have March's ComScore numbers for Facebook, and... voila! They did indeed rebound in March, and have surpassed their December traffic totals yet again: ComScore records 35.5 million uniques, up about 2.7 percent from its December total of 34.7 million [U.S. users]. We're still baffled about Facebook's seasonal affective disorder."

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