Friday, November 18, 2005

A new survey by professor Guo Liang of the Chinese Academy of Social Sciences into attitudes and habits of 103 million Chinese Internet users has come up with some interesting material. Here is the survey (in PDF format).

The survey, presented on Thursday at the Brookings Institute in the U.S., was the second done with international funding from the Markle Foundation and already has been widely quoted in the U.S. and European media, including the International Herald Tribune and CNN.

A few of the key findings, according to CNN:

• The overwhelming majority of Chinese feel that some Internet content -- such as pornography and violence -- should be regulated.
• Although the average Chinese Internet user spends nearly three hours a day online, 75 percent have never made an Internet purchase and 42 percent never use a search engine.
• Eighty-five percent spend their time viewing mainland Chinese-language content, while only 3 percent viewed overseas foreign-language content.

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