Thursday, December 1, 2005

Much to my students' chagrin, I constantly remind them that good Web publishers think beyond desktops and laptops. Take, for example, TiVo's implementation of new online services. Now, anyone with a Series2 TiVo DVR can access movie listings, buy tickets and listen to podcasts.

Upon first glance it would seem that this development holds little relevance for online publishers. But that's short sighted. Soon, visitors will expect to read content from their favorite sites and news sources on a variety of devices -- computers, PDAs, phones, even through their TiVos. Publishers who are locked in to a specific device (such as a Web site) will not only miss an opportunity, they may also lose a major chunk of their audience. But publishers who understand that content needs to be portable will have great latitude when the next great device comes along.
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