Wednesday, December 7, 2005

"I still remember last year (in) September when I downloaded my first Daily Sourcecode by Adam Curry," says Toodou.com co-founder and former financial controller Marc van der Chijs. "'Why don't we start something like that in China?' I asked my friends."

Podcast company Toodou.comhas emerged from almost nothing into one of China's fastest-growing companies, according to the Chinese edition of Fortune magazine. Two friends now host 20,000 podcasts -- surprisingly in China mostly as videos.

Van der Chijs explains their current success: They're creating a very close online community, a good relationship with the government, and clean content (no porn). Volunteers, a part of the podcasting community, check production before they go online and seem happy to do so.

After six months of programming, Toodou has developed into a leading podcast host, doing a better job (I think) than the Chinese portals. This is a project that started because Van der Chijs could not get his favorite music, and now it delivers enormous potential.

You can listen to the conversation here. (Please excuse my loud voice and my guest's faint one; I will work on that.)
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