Friday, December 9, 2005
Network Television Gets Its Cross-Platform Ducks in Order
After 60 years on the air -- the first two on radio before premiering on
NBC-TV on November 6, 1947,
Meet
the Press with
Tim Russert is a brand in its own right. In
addition to the Sunday-morning broadcast, the program is available on 140
U.S. radio stations and is rebroadcast Sunday evenings at 10 p.m. on MSNBC.
There's also a website, a weekly newsletter, video highlights on MSNBC.com,
a podcast, and, as of this Sunday at 1 p.m. U.S. Eastern time, there will be an
on-demand webcast of the venerable program. There's even a
coffee mug for sale.
NBC already offers
The NBC
Nightly News with
Brian Williams online each evening following
its network airing.
Since it was launched in July, monthly downloads of the
Meet the Press
podcast have reached 90,000 downloads -- me included -- in November and
25,000 during the first week of December. The news program has ranked as
high as seventh on the most popular podcasts on iTunes, tops among all broadcast
news offerings.
Network television apparently has caught cross-platform fever.
CBS News has
ramped up its website these past few months with a wide variety of video,
including parts of the
CBS
Nightly News and the popular
60
Minutes, and
podcasts.
And now that ABC's
World News
Tonight has named its new anchor team of
Elizabeth Vargas and
Bob Woodruff as of January 3, it promises a smorgasbord of online
content debuting on the same date, ranging from a live daily webcast,
extended-play versions of stories, round-the-clock updates, and a daily blog.
We live in a one-click world, and every click away from a news source,
whether it be print, video, or audio, means a potential loss of audience.
Therefore, mainstream media must continue to evolve into a one-stop shop for
information that audiences access when they want, where they want, and,
increasingly, how they want on a variety of portable, unwired devices. Media
consumers get it. Televison looks like it's got it, too.
E-mail this item |
Add Your Comments |
QuickLink this item: A93401
E-Media Tidbits Archive
MAIN
|
Back to Top
