Wednesday, January 4, 2006

While there's universal consensus that online (i.e., "Web") advertising will increase this year and beyond, there's also evidence that advertisers are moving beyond the Web. Today's Wall Street Journal reports:

"Audiences are splintering off in dozens of directions. ... It finally sank in on Madison Avenue in 2005 that the 30-second commercial is fading as a means of hawking products and services. Ad executives will be busy in 2006 trying to figure out what to put in its place."

The article talks about ads on iPods, movies on video-game players, radio on the Internet, sponsored bars in theaters, advertising in stores, and on and on.

But surprisingly, only two mentions are about Web-based advertising. And even those are only peripherally Web-based advertising. One is a "teaser" episode for an HGTV cable channel television, offered online. And the other is an invitation for a 15-year-old blogger to meet in London with the stars of the latest Harry Potter movie, and later to attend the premiere in New York.

Banners anyone? Buttons? Click-throughs? ... None of the above.
E-mail this item | Add Your Comments | QuickLink this item: A94643



E-Media Tidbits Archive

View items published between:		and
	(MM/DD/YYYY)		(MM/DD/YYYY)

MAIN | Back to Top