Thursday, January 12, 2006

I spent an hour at Boston's Logan Airport last week and was pleased to see the signs everywhere promising Wi-Fi access throughout the terminal. So I popped open the old laptop and gave it a whirl. But the pricing scheme defeated me. The only way to pay was $7.95 for 24-hour access. How dumb is that? Most visits to an airport don't top an hour or two (or so we fervently hope!), so what is wrong with charging by the hour? I would happily have paid $2.95 or even $3.95 for an hour of service.

I haven't seen usage data on Logan, and maybe CEOs don't need to count their pennies. But I would be willing to bet they would make more money with lower hourly service fees than with one essentially useless 24-hour fee. It left me feeling that I would be leaving a lot of money on the table to pay for 24 hours and use it only for one.
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