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E-Media Tidbits

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Steffen Fjaervik
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Ricky Gervais and the Case for Enhanced Podcasts
Posted by Steffen Fjaervik 6:17 PM
The 10th episode of the Ricky Gervais Show is in my iPod, downloaded, played, and saved (oh, yes) for future re-listening. Since Mr. Gervais repeatedly has announced that there will be only 12 episodes this season, it's really time you caught up with the show if you haven't already. But of course you have...

Anyway, besides praising and plugging an amazingly popular series of original, genius, nonsense comedy, I want to point to a feature other podcasters should pick up, namely chapters. It's a feature that comes with enhanced podcast, and just like chapters in a book, they make it easy to navigate between, ummm ... chapters. It's not really that important with the Ricky Gervais Show, because it's funny all the way through, but it also makes it possible to add different visuals to the podcast.

It also works well if you, like E-Media Tidbits editor Steve Outing noted the other day, listen on your computer. See how it looks here. Chapters are really what I miss when I listen to one-hour-long current-affairs programs from the NRK. It would make it so much easier.

But I would guess that the broadcasters that deal with podcasting on the side (NRK, BBC, and others) will be slow to pick it up, since it adds a bit of hassle to the automated service. But original podcasters will be similarly fast.

The Ricky Gervais Show also is interesting for the reason that it did not originate from a broadcaster such as the BBC. It was launched by Guardian Unlimited, a fact that probably will go unnoticed by most fans. But I find it interesting to note, because Ricky Gervais' television comedy shows, The Office (the original, not the American version) and Extras, are both from the BBC. So let's wait until the second series of the podcast and see if maybe they're back at the Beeb. Not that it matters, though. For all I know, listeners will think it's released and hosted by iTunes.
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