Friday, February 24, 2006
Heavy Investment in Danish Internet Media Ahead
During the last two months I've noticed an incredible number of press releases about heavy
Internet investments from Danish media companies.
First, the
Danish Association of Internet Media
(FDIM) announced that Internet advertising was up 34 percent in 2005.
The largest media house in Denmark,
Berlingske, has announced that it will invest heavily in
Internet and free media. It already has improved the website of its free newspaper,
Urban, which
is in direct competition with the Danish edition of
Metro (in Denmark known as
MetroXpress).
Last year
MetroXpress finally opened a website, which so far only provides a dating service and a
travel service, but
MetroXpress has of course announced that it will expand with a news service in
2006.
Politiken has announced that it will double the number of reporters on the online desk to 16
and make them file articles for both the Web and the newspaper. The paper in itself will change format
toward more analysis. The commercial TV station
TV2, which is presently government-owned -- but up
for sale -- has announced that it will invest in both more TV channels and in improved
Internet services.
All in all, I haven't seen anything like this since 1999.
E-mail this item |
Add Your Comments |
QuickLink this item: A97400
E-Media Tidbits Archive
MAIN
|
Back to Top
