Monday, February 27, 2006

It's about time. Google's Hebrew interface, even without any special content, is among the biggest websites in Israel. Now the company is bringing plans for transforming the Israeli online advertising market by putting its advertising programs into Hebrew.

Interesting tidbits from the interview in Globes, a business publication: Israelis are huge search-engine users, are faster than other Western users to adopt new technologies, and are better educated (on the whole) than "average" Web surfers, at least according to Google's Israel director, an Israeli-born, U.S.-trained Internet executive.
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