Wednesday, March 1, 2006
Whose Online Revenue?
Actress and celebrity Xu Jinglei has quite a different problem than most bloggers. While most are (at best) struggling to make a buck online, she is arguing about how to divide the money she is making. The Chinese Internet is
following the dispute intensively.
Xu's weblog is hosted by China's Internet portal Sina.com. One hundred days after the launch of her blog, Xu gets about 10 million pageviews per day. Sina.com wants to keep the revenue generated by her blog, as compensation for the free service they give to the actress. Xu wants at least a fair cut of the revenue.
Most popular support goes to Xu Jinglei, not surprisingly, since webloggers hope to earn money for themselves, not for their hosting companies.
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