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Jill Geisler
Practical advice for managers & tools for leaders from Poynter's Jill Geisler
Jill Geisler heads Poynter's Leadership and Management Group.
She works with managers at every level of print, broadcast and online news organizations, helping them become more effective leaders.

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Leading from the Emerald City

In September, I was on a routine trip to The Washington Post, where I've been working with teams of editors on leadership and management ideas, ideals and skills. As I walked through the newsroom, I spotted Rajiv Chandrasekaran in the small, glass-fronted office from which he directs the Post's Continuous News Desk.

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It was the day before the release of his book, Imperial Life in the Emerald City -- an account of life in and around Iraq's Green Zone during the earliest days of the American occupation.

Chandrasekaran was the Post's Baghdad bureau chief during that time. From his first-hand observations and subsequent reporting, his book paints a gripping story of the flawed assumptions, decisions and management of the occupation. The Post had just published a powerful Page One story adapted from several chapters of the book. The headline: "Ties to GOP Trumped Know-How Among Staff Sent to Rebuild Iraq."

I told him how much I learned from that story alone. I appreciated the documentation and detail he brought to this window into a troubled, sometimes appalling, place and time. I told him I'd be buying his book.

rajiv
www.rajivc.com
Rajiv Chandrasekaran
His response surprised me. I thought I'd hear some "how I got the story" backstory. Instead, he directed me to the acknowledgements section in the back of the book, where he praises the leadership and culture of the Post. He believes they nourished the work of his bureau in Iraq and the book that grew from his experience.

Could we talk about this publicly for the benefit of others, I asked him? Would he do a Q&A to give specifics on his thesis? Sure, he said, asking only that I wait a little bit as he met the list of obligations –- talks, interviews, media appearances -- that accompany a book release.

I read the book. And when I learned that Imperial Life in the Emerald City was named a National Book Award finalist, I wasn't surprised. It is excellent. I also decided the time was right to check in with him. I e-mailed my congratulations along with my questions:

JILL GEISLER: You encouraged me to look at your book's acknowledgements. I see that you applaud leadership from the very top of the Post –- plus other editors and a "climate within the newspaper." Could you connect the dots that link their leadership to your authorship?

RAJIV CHANDRASEKARAN: If not for the leadership of the Post, my book wouldn't even be an unrealized dream. Where to begin? Phil Bennett, then the assistant managing editor for foreign news, deployed enough people to Iraq to allow some of his correspondents the freedom to pursue important themes that other journalists were ignoring at the time. In the early months of the occupation, my colleague Anthony Shadid spent weeks focusing on the growing clout of Grand Ayatollah Ali al-Sistani and militia leader Moqtada al-Sadr, and I spent more time than perhaps any other American reporter covering the inner workings of the Coalition Provisional Authority. Phil did so with the blessing of Executive Editor Len Downie and former Managing Editor Steve Coll. It's also worth noting that Anthony's work won him the 2004 Pulitzer for International Reporting. It was Phil who urged me in the summer of 2003 to focus on the CPA, reminding me that the best reporting from Vietnam was the reporting on the American experience there. It was advice I took to heart.

Because of the challenges in reporting in a war zone, Anthony or I often filed late, sometimes sending lengthy pieces for the Sunday paper on Saturday morning, Washington time. Phil and his then-deputy, David Hoffman, never got mad at us, nor did they relegate the task of editing important front-page enterprise to others. They routinely came into the office over the weekends to move our stories.

Fast forward to the summer of 2004. With the handover of sovereignty a month away, Phil paid a visit to Baghdad. Over the course of a two-hour discussion in our bureau, he and I sketched out the contours of a three-part series that would examine the troubled occupation. I crashed it, reporting and writing more than 10,000 words in three weeks. Phil whipped it into shape and got it into the paper 10 days before the handover. The series, which resulted in hundreds of reader messages, helped draw attention to the CPA's failings. It also helped me to realize that there was an important book to be written about the CPA.

When we talk about leadership in journalism, people always cite values like integrity, courage, fairness and commitment to excellence. But I ask them to tell me what that looks like in action. You note that Post Chairman Don Graham sought you out after the liberation of Baghdad to tell you "the paper would do whatever is necessary to ensure my safety and that of my colleagues. And it did." Can you share some other examples of leadership values in action -– as they relate to the Post's Baghdad bureau and your book?

Whenever I needed anything, from advice on a story to the services of a high-priced private security consultant, Post editors were always available. They answered messages before going to bed and as soon as they awoke. They made it clear that I could call them in the middle of the night.

book
www.rajivc.com
But it was more than just accessibility. They never once spiked a story I wrote; they wanted the unvarnished truth from the war zone, not a tidy account that comported with the White House's depiction of the situation there. And they devoted the resources necessary to dominate the story. It wasn't just a matter of buying $90,000 armored cars or sending enough reporters. If a story deserved it, they'd open up two pages in the A section so we could lay bare another aspect of the complexities of America's entanglement in Iraq.

Let me ask about your own approach to leadership. Your book describes the Green Zone as a place where Iraqi laws and customs didn't apply, where a "little America" was created, and where, on page 25 you write: "...except for the odd, adventurous CPA staffer, most Americans didn't bother seeking out their Iraqi neighbors." I'm aware that you, as Baghdad bureau chief, took a different approach. You traveled in and out of the Green Zone. You visited Iraqis in their homes. You even hired an Iraqi as chief of security for the Post staff. What guided that decision?

Almost all foreign journalists in Baghdad lived outside the Green Zone. For us, the choice was how much time to spend inside the Green Zone. I tried to go in as often as possible because I felt the story on the inside was as important as that on the outside.

As for hiring Iraqis, it was a no-brainer. Iraqis know their country better than we do. I figured an Iraqi security chief -- even if he didn't have the same sort of training some of the ex-military private security guards do -- would bring many valuable skills to the job. He would have a better handle on the sorts of places that were, and were not, safe to visit, and he would be better able to manage our other Iraqi guards.

As powerful books like yours and Bob Woodward’s State of Denial are published, you’ve heard questions about timing. Couldn’t this information have come out earlier, on the pages of the daily paper? Is there a temptation to hold information for a book, rather than report it out immediately? How did you and the newsroom leadership approach the journalistic obligation to reveal newsworthy information in a timely fashion - even as you were conducting two years of reporting for the book?

This wasn't a case of holding back the juicy details because it would make for a better book. Had I known about the CPA's hiring practices and other similar details while I was the Post's bureau chief in Baghdad, I certainly would have written about them. But it wasn't something I learned about until I returned home in October 2004 and began working on the book. (I took a leave of absence from the Post last year to work on it.) By then, these details seemed far less newsworthy as discrete factoids. Their power comes from their placement in a broader, book-length narrative.

We should also keep in mind that the CPA was run much like the Bush White House. Reporters weren't allowed to troll the halls without an escort from the Strategic Communications Office. And even if you could get a CPA staffer alone, it was tough to determine what was really going on. Many of them were told, in no uncertain terms, that they were not speak to reporters without a minder present. It wasn't until many of those CPA staffers returned home to the United States that I was able to get them to open up to me.

Journalists at the Post are a prolific group of authors. Do you credit that to their entrepreneurship, to the Post culture, or to both? If culture is involved, what specifically takes place to assist the journalists who wish to publish books?

To both. Len and Phil are willing to give reporters time to pursue meritorious book projects. If they weren't so supportive of book writing, there would be far fewer books written by Post staffers.

Posted by Jill Geisler 4:13 PM
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