FRIDAY, MAY 5, 2006
Wall Street Journal
Almost a quarter of the 730 million Indians over the age of 15 read a newspaper last year, up from 21% in 1999, reports
John Larkin. He writes: "India has bucked the global newspaper trend, mainly because print's biggest electronic rival -- cable TV -- hasn't yet attracted the critical mass of customers needed to siphon off print's ad revenue."
Posted at 8:10:52 AM
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