Romenesko

MarketWatch
That's what Jon Friedman says of the Chicago Tribune's free quick-read tabloid. "It wouldn't surprise me if plenty of Serious Journalists who work for the Tribune blithely regard it as harmless fluff that (thank God) somehow brings in lots of ads," he writes. The old guard "kind of doesn't understand us," says editor Jane Hirt. "We're a niche paper. We look for news that may be more interesting than important. We're so in tune with our audience. Our audience thinks that big 'news' doesn't have to happen in Baghdad."