Philadelphia Inquirer
Philadelphia Media Holdings CEO
Brian Tierney says $5 million commitment for print, broadcast, cable, billboard and online ads compares with just "a few hundred thousand" yearly under Knight Ridder's ownership. A promotional campaign for the papers will use the slogan "Bringing Home the News," and have "street teams" dressed as old-time newsboys at public gatherings, pro sports events, Shore boardwalks and Fourth of July parades. ||
Business Week: Could it be fun to own a newspaper again?
