AdAge.com
That person's job will be to lead a comprehensive redesign of the Inquirer and Daily News and work with marketers to create new ad-friendly formats, reports
Jeremy Mullman. "I don't want someone from the Tampa Tribune for this; I want somebody from Strawberry Frog or Modernista [or some other creative agency]," says Philadelphia Media Holdings CEO
Brian Tierney. "This is going to be somebody who puts a design ethic through everything we put out ... and also works closely with agencies."
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More Tierney: "At times, I shake my head at how not just us, but how poorly I think the print industry has promoted itself."
(Inquirer)
