MONDAY, JULY 24, 2006
Advertising Age
Scott Donaton admits it seems batty to suggest that Dow Jones should consider folding a 117-year-old print daily that has more than 2 million paid subscribers. "But from a long-term, brand-centric perspective, it would be negligent for the committee not to crunch the numbers to determine when and if digital delivery will surpass the efficiencies of printing (at 17 U.S. plants) and distributing a paper product," he writes. "The web has content as well as cost advantages, being a better tool for tracking stocks and breaking news."
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"Unless one is convinced that society is dying, newspapers will be around in one form or another," says University of Miami prof
Samuel Terilli.
(Miami Herald)
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Cringely: There are two huge advantages of print over online news (PBS)
Posted at 9:30:08 AM
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