Romenesko

Los Angeles Magazine
Mike Sitrick, whose cients include Ron Burkle and Rush Limbaugh, uses that strategy when clients are besieged by negative pack coverage. He believes if he can turn one respected journalist around, he can reverse the bad-press trend. When Sitrick was representing Kim Basinger during her 1993 bankruptcy case, he says he used Los Angeles Times reporter Judy Brennan as his lead steer. "She did a sympathetic article, and her piece reversed the way people thought of Kim," says the PR man.