Romenesko

Milwaukee Journal Sentinel
Ben Merens, a Wisconsin Public Radio host for 15 years, is paid to be "professionally objective" and allow any caller's opinion to be heard. "I know conservative talk is where the commercial pendulum is swinging today -- but that's just it," says Merens. "Pendulums do swing. We need to set standards that aren't dictated to by what sells at the moment. Then the balanced talk that we all provide will sell. The public will not only expect it but will demand it."