PRWeek.com
From
Julia Hood's Q-and-A with Wall Street Journal managing editor
Paul Steiger.
Hood: What sort of market research did you do prior to the changes?
Steiger: We had some ideas of our own. And then we did tons of focus groups and also some quantitative research. And we found that some of our more radical ideas were not what readers were interested in, so we junked those early on. But we found great enthusiasm, not unanimous enthusiasm, but great enthusiasm for what we are doing.
Hood: Did you ever contemplate going tabloid, like the Asian and European editions?
Steiger: Not seriously.
