Washington Post
Two months into a test with 100 advertisers and 66 newspapers, Google says that its pilot
ad sales program has exceeded expectations. "I think we'll have real impact next year" on newspapers' bottom lines, says Google's
Tom Phillips. "We open the medium to a whole new class of advertisers." Newspaper execs' outlook is more cautious.
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Google's research chief cites four problems with reporters (Merc)
