THURSDAY, JANUARY 11, 2007
San Francisco Chronicle
Conrad Fink, a professor of newspaper strategy and management, says of the Tribune/McClatchy/Gannett national advertising network:
"I would prefer to see an industry-wide collaborative effort." The newspaper industry "has always struggled with an effort to develop compatible systems, compatible ad specifications and so forth. We have suffered as a result." By contrast, he says, "Television is one buy, one deal, one commercial."
Posted at 2:01:59 PM
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