Reflections of a Newsosaur | Recovering Journalist
Yet, that's exactly what the Newspaper Association of America's E.T. ad is doing, says
Alan Mutter. "The caricature dominating the ad reinforces the negatives that have caused a growing number of advertisers to steer away from newspapers." ||
Mark Potts: "The newspaper industry would be much better served by spending the money on some true innovation."
