American Journalism Review | RoryOConnor.org
Portfolio editor Joanne Lipman (left) says there's room in the business field for a magazine that's in-depth, investigative and lavishly illustrated. ""We'll be different than any of the other magazines out there. There's no reason to go in and say, 'We're going to be just like magazine X but better.' That's not a reason to do a magazine," she tells Paul Farhi. "We're here because we're true believers that there is a new way to look at business coverage and there's room in the marketplace to do that." || Conde Nast's Thomas J. Wallace tells Rory O'Connor: "We estimate Portfolio will have a minimum circulation of 700,000 and 1400 ad pages -- at the low end. That's a good business."
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