Romenesko

Philadelphia Inquirer
A Citizens Bank label will run with a new Inquirer column, which will focus on short news items about local companies. Some of the revenue from the ads will be used to hire an editor for the column, reports Stacey Burling. "My feeling is that the trade-off between generating additional revenue in order to provide for good journalism is worth it," says editor Bill Marimow. The sponsored column will be boxed in green, Citizens Bank's color.