THURSDAY, APRIL 26, 2007
PBS MediaShift
Should traditional media be threatened by Google's ad sales efforts? Newspapers should be concerned about all competition, says Newspaper Association of America exec
Randy Bennett, "but increased sales forces for Google could also draw in more advertisers -- particularly national advertisers not currently spending in newspapers -- to the print product and, perhaps subsequently, into our online products as well."
Posted at 9:53:32 AM
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