New York
That's
Malcolm Gladwell's contention. He tells
Vanessa Grigoriadis that
Tina Brown's showmanship was necessary to recreate The New Yorker in a crowded media marketplace, whereas
David Remnick is defining his relevancy through the magazine’s response to 9/11. "We realize that the old way [at The New Yorker before Brown] wasn't working and you need to have a revolutionary to come in and reinvent things. A lesser personality than Tina could not have achieved all that."
