Romenesko

The Inksniffer
The Economist's audio edition is not a podcast; it's the complete version of the magazine read out aloud word for word. "I can press the forward button and skip any story I want and move to the next one," says John Duncan. "It's rather like reading a newspaper in your car -- you start most of the stories but you skip quickly past the stuff that doesn't grab you in the first few seconds until you get to something that does." The consultant wonders: "How can we turn time that is currently unavailable for newspaper reading into newspaper time? This is what the Economist audio edition has done to my driving time."