BusinessWeek
Catherine Holahan reports WSJ.com currently charges about four times more than NYTimes.com for its ads. The Journal commands this higher price despite a smaller online audience because its readers are seen as business-minded, college-educated professionals with significantly above-average wealth. If WSJ.com were to significantly expand its audience by moving to a free model, it would no longer be able to command the same premium because the audience would be more diverse, says one analyst.
E-mail this item | QuickLink this item: A128315


Romenesko Archive

View items published between:		and
	(MM/DD/YYYY)		(MM/DD/YYYY)

MAIN | Back to Top